Projects

The concept brings together strength and joy to represent Pride in a warm and welcoming way. The two styles balance the serious side of the movement with the playful spirit of celebration. Soft pastel colors highlight diversity and inclusivity, creating a friendly and approachable tone. The small red heart ties everything together, symbolizing love, belonging, and being true to yourself.

I researched how Pride is usually represented—through rainbows, flags, and bold colors—and aimed to move beyond clichés while keeping joy and inclusivity central. For typography, I explored styles that combine activism and strength (bold, structured forms) with playfulness and friendliness (rounded, approachable shapes). The chosen color palette reflects diversity while keeping the identity fresh, vibrant, and adaptable across different applications.

For the social media tile, my first idea (Figure 1) used rainbow-colored figures with the slogan “Move” and “Belong.” While it was simple, it relied heavily on rainbow symbolism, which the brief advised against to avoid clichés.

In the second iteration (Figure 2), I shifted to a stronger concept by using the words Move, Laugh, Belong as the focus, each paired with AI-generated images in Illustrator. This version communicates inclusivity and joy through both visuals and text, while staying fresh and playful without overusing traditional rainbow imagery.

These mockups demonstrate how the Pride Movement identity can be applied across everyday items like tote bags, hoodies, and mugs. Putting the logo and slogan on wearable and functional products shows how the brand can extend beyond digital platforms into real-life use, helping build visibility and connection in the community. The clean white background makes the soft colors and typography stand out, while the placement keeps the designs simple and accessible. This also highlights how the identity can adapt to different scales and contexts without losing impact.

This project, Ode to Gwyn, (Figure 1) wraps the text to echo the form and spirit of pottery. Inspired by what I learned in Typography and Expression, I explored visual form and meaning by adding intentional imperfections—like cracks and uneven edges—to reflect the organic character of handmade ceramics. I chose a matcha green tone against a dark glass background to create a calm (Figure 2), earthy contrast, reinforcing the tactile and expressive essence of the design.

Figure 2

Figure 3

The concept combines a playful illustration with the word “toilet” translated into multiple languages, reflecting the diversity of the university community. By layering the drawing over the text, the mural highlights inclusivity in a fun and welcoming way. The ash blue background and soft yellow lettering were chosen to complement the surrounding wall, providing balance without being too bright or overwhelming. A brighter yellow was used for the illustration to stand out against the darker text, creating contrast and drawing attention to the playful figure.

The concept for the mural drawing was sourced online, showing a figure pinching its nose and pointing toward the bathroom to humorously suggest the smell (Figure 1). I adapted the sketch to fit the unique proportions of the hallway wall, adjusting the height and thickness of the lines so the character feels balanced and visible from a distance (Figure 2).

To finalize the design, I tested multiple color combinations, exploring contrasts and harmonies with the existing wall tones (Figure 3). After experimenting with several palettes, I chose ash blue for the background and soil yellow for the text and illustration (Figure 4). This combination provided enough vibrancy without being overwhelming, creating a fun but functional mural suited to the space.

The project Pufr (pronounced “puffer”) explores puffer design as a creative theme, extending beyond the traditional puffer jacket. The aim is to experiment with applying puffer-inspired forms, textures, and construction techniques to everyday clothing, accessories, and even runway concepts. The goal is to reimagine how puffer aesthetics can live in both casual and high-fashion contexts.